The ADAS Revolution in Emerging Markets – Trends, Regulations, and Opportunities for Global Vehicle Safety

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Advanced Driver-Assistance Systems (ADAS) are quickly moving from luxury vehicles into more affordable cars worldwide. Global projections show that the ADAS market could exceed USD 125 billion by 2029 [1], driven by increasing customer interest in safety, the falling cost of sensors, and new regulations that require features such as Automatic Emergency Braking (AEB). While…

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