The great American divide: ๐ฟ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐บ ๐ฎ๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐. When you think as an ๐ฎ๐๐๐ผ๐บ๐ผ๐๐ถ๐๐ฒ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐๐, this graph reveals that the โaverage American car buyerโ is a myth.
We must observe the regional blueprint and economic priorities for each specific carโbuyer profile. Let me break down how I see it.
Original post: LinkedIn
๐๐ป๐ณ๐ฟ๐ฎ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ฎ๐ ๐ฎ๐ป ๐๐ฐ๐ผ๐๐๐๐๐ฒ๐บ
In the Western states, the electric vehicle, especially the Tesla Model Y, is much more than a vehicle. Itโs the new standard for buyers. Its higher adoption can be seen as a reflection of better infrastructure. Market leadership in this region is not defined by the hardware but by the ecosystem.
๐ง๐ต๐ฒ “๐ง๐ฟ๐๐ฐ๐ธ ๐๐ฒ๐น๐” ๐ต๐ฒ๐ฎ๐ฟ๐๐น๐ฎ๐ป๐ฑ
In the heartland of the country, over 29 states stretching from the South to the Midwest and Mountain West, this is the โTruck Belt.โ Productivity powered by strong engines and many pistons is key, despite the hard push toward EVs. Customers in this region still prefer the perception of higher power and higher energy density for their heavyโduty work. ๐ง๐ต๐ถ๐ ๐น๐ฒ๐ด๐ฎ๐ฐ๐ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ป๐ผ๐ ๐ฏ๐ฒ ๐ฐ๐ผ๐ป๐ณ๐๐๐ฒ๐ฑ ๐๐ถ๐๐ต ๐ฎ โ๐ฑ๐ฒ๐ฐ๐น๐ถ๐ป๐ถ๐ป๐ดโ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐: ๐๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ฏ๐ฎ๐ฐ๐ธ๐ฏ๐ผ๐ป๐ฒ.
๐ฃ๐ฟ๐ฎ๐ด๐บ๐ฎ๐๐ถ๐ฐ ๐๐๐ป๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น๐ถ๐๐บ
Lastly, the pragmatic functionalist in the Northeast and major urban cities prefers SUVs, with a highlight here for Toyota North America and Honda. Customers in this region prioritize their urban drive, pragmatism, and residual value for greater versatility.
If your strategy in the automotive industry is only targeting the average driver, ๐ถ๐โ๐ ๐๐ถ๐บ๐ฒ ๐๐ผ ๐ฟ๐ฒ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐ถ๐. As in many other aspects, your ZIP code determines your vehicleโs powertrain. And defining the correct regional strategy ๐ถ๐ ๐๐ต๐ฒ ๐ฏ๐ฒ๐๐ (๐ฎ๐ป๐ฑ ๐ผ๐ป๐น๐) ๐๐ฎ๐ ๐๐ผ ๐ถ๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐ฎ๐น๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ.
